Gaana Bajaana and Rona Dhona over Telangana on Social Media!!

Unlike the ex-generation which used to fire crackers and distribute sweets over any celebration, today's generation is more inclined towards celebrating and expressing their happiness on Social Media Sites like Facebook, Twitter and many others.

This was clearly visible on the day Telangana was announced recently. As soon as the announcement for a new state was out, there were a series of status and tweets updated over various social media sites. On Twitter the Hash-Tag #Telangana was trending and Facebook folks made their FB walls a debating battle ground for their support and opposition to the new ruling proposed. It felt as if the Gaana Bajana over Telangana was on full swing on Social Media and equally there was Rona Dhona by some United Andhra Supporters.

The Twitter was high on drama. With sentiments of happiness & sorrow tweeting around, there were a huge set of youngsters who tried encashing upon the situation to get more followers by tweeting funny tweets about Telangana. Please check the pictures below:

The Bharat Nirman Saga and the Idiots Marketing.

Someone wisely said "If you can't blind them with brilliance, then bedazzle them with bullshit..." I don’t know the name of the person who quoted this but I am confident that if this man or women was alive today then he/she would be for sure working with the Government of India.  From past few weeks, there are a series of Ad- Campaigns on “Bharat Nirman” being aired on almost every channel. These campaigns launched by United Progressive Alliance (The ruling political party of India) looks to me something near similar to the “India Shining” campaign launched by National Democratic Alliance (NDA) during their Government dated back 9 years ago. The “Bharat Nirman” campaign just like the Oldie friend –“India Shining” campaign 2004 is aimed at one single objective – the near coming election season. But the name, the time, the ruling party and the growth has changed. The big difference from 2004 is that the Congress cannot help making you believe that everything in this country was brought to you by the Nehrus and Gandhis (I Love Mahatma Gandhi), the rest of India are just passengers who ride their train. The Golden Quadrilateral Highway which connects Kolkatta, Chennai and Bengaluru had posters of AB Vajpayee placed everywhere during NDA’s rule but now they are replaced by Sonia Gandhi’s as if she or her political party has sanctioned the project. I respect Mrs.Gandhi for several reasons but sometimes I just wonder; does she really deserve that kind of attention just because her suffix is Gandhi. I think No. But yes, for sure she is a Woman who inspires me a lot for several reasons. I will discuss that later someday in one of my post. But for today I just want to concentrate upon the “BHARAT NIRMAN” Ads.  I don’t find them relevant today. And If I look at all these Ad Campaigns with the research oriented mind fixed into the top floor of my Body, then it will push me to the level of frustration. Let us talk about it now,

FREE FREE FREE - a 4 letter Word . . . .

Free – a very lucrative word which can hypnotize Richest of the Rich and of course Poorest of the Poor. It is impossible for a person to resist this so called syndrome of Free Gifts, Free Products, Free Services and so on. Now a days FREE is one of the most dependable tool and the widely used idea by the Marketers and Businesses.

Last month, I did a lot of shopping for self and family, and was attracted by the Flat 50% Sale provided by Future Group's CENTRAL Mall. Also in the run were branded outlets like Nike, Adidas, Wrangler, Lee and the list goes long. The Sale attracted me at the point of buying and I ended up shelling out lots of money on buying stuff which I felt gave me a better deal. Once I returned back home and shifted my Brain's gear from Customers to a Marketers, I realized that I have bought so much of stuff which I didn’t require and I perhaps don’t use. I also realized that I had gone to the Mall to buy few T-Shirts for me and ended up buying a pair of shoes, jeans and many such items which I had not intended to. This scratched the inner marketer in me and I was just thinking whether I have gained from the deal or I just got blown away with the wind like many others. Is there anything called “Free” in this Business oriented world??

My post today will deal with few sensible and non sensible views of mine on this so called Marketing Magic Stick used by Marketers all over called as “FREE” .

Hyderabad Traffic Police and Social Media..... Control Traffic by getting Traffic

Get the Traffic to control the Traffic...

Hyderabad is a prime city located in the state of Andhra Pradesh, India. The city became a hit in the Business World post to the stint of Mr. Naidu as the Chief Minister of the state. The city has been a great source of attraction in history too. From Nizams royal rule to Kohinoor Diamond to the post Independence differences (resolved by Sardar Patel) to the Hitech City era; the city has never missed a chance to be on the World's talk.

I am fortunate and blessed to be born here. I have been bought up playing and schooling in the streets and localities of this incredibly multicultural and multilingual city. Everything has changed here- the infrastructure, the standard of living, the education system and perhaps the beliefs of the people. But, one thing that has never changed for decades till an year ago or two, is the belief and thinking of people towards the Traffic Police of the city. It wouldn’t surprise one if you hear a relatively old man in his forties talking against the management of the Traffic Police Department here. It has always been a belief of majority that the Traffic Police Department can never handle Traffic in this city. I have been hearing the same thing from my Grand Father and my Father and all my relatives of their era. But times have been changing. The Department of Traffic in Hyderabad has been taking a way against this belief of people. The Hyderabad Traffic Police is doing all that is required to manage the traffic and get the reputation for their department in the eyes of its customers (Citizens).

If Gandhiji had a Facebook, Twitter and Linkedin account......

The world is becoming smaller day by day, more so during the nights. When I say smaller, I don’t mean it in terms of the available land resource, I mean it in terms of communication and information processing. It has become so easy for a person located somewhere at the north pole to share or communicate something with some one breathing in the latitudes and longitudes of the south pole. And all the credit goes to the field of Social Media which acquired the world by a storm in just a span of few countable years. Facebook, Twitter, Pinterest, Linkedin, Google+, Skype etc have changed the way in which people throughout the world used to communicate, work and share.

Tagline create an Impression. Positioning create an Image.

Any one who has been a student of Marketing or been a Marketer will for sure know about this widely used word in the world of Marketing called as Positioning. When I was in the first semester of my Course of Marketing few years back, I was asked to do a research on POSITIONING and present it the next day to whole of the class. That time the word was new and I knew very little that this word will become so important in my life as it is to the ever growing subject of Marketing.

Stakeholders, Organizations, Brands and Maha Kumbh!!!

Today I was at leisure the whole day and was following the news channels continuously to get my brain equipped with the ongoing issues like “Pakistans Ceasefire”, “Rapes in India”, “The Hate Monger of Hyderabad” and so on. But what drew my attention was that the majority of the News Channels were flashing news about Maha Kumbh and as a person interested in the History (which comes from my genes) I started watching and gathering all that was shown in those news program about Maha Kumbh.  Tomorrow the Maha Kumbh festival is going to be celebrated at Allahabad (India) and I thought this would be the right time for me to write something about it on my blog.