Tagline create an Impression. Positioning create an Image.

Any one who has been a student of Marketing or been a Marketer will for sure know about this widely used word in the world of Marketing called as Positioning. When I was in the first semester of my Course of Marketing few years back, I was asked to do a research on POSITIONING and present it the next day to whole of the class. That time the word was new and I knew very little that this word will become so important in my life as it is to the ever growing subject of Marketing.