Free – a very
lucrative word which can hypnotize Richest of the Rich and of course
Poorest of the Poor. It is impossible for a person to resist this so
called syndrome of Free Gifts, Free Products, Free Services and so
on. Now a days FREE is one of the most dependable tool and the widely
used idea by the Marketers and Businesses.
Last month, I did a lot
of shopping for self and family, and was attracted by the Flat 50%
Sale provided by Future Group's CENTRAL Mall. Also in the run were
branded outlets like Nike, Adidas, Wrangler, Lee and the list goes
long. The Sale attracted me at the point of buying and I ended up
shelling out lots of money on buying stuff which I felt gave me a
better deal. Once I returned back home and shifted my Brain's gear
from Customers to a Marketers, I realized that I have bought so much
of stuff which I didn’t require and I perhaps don’t use. I also
realized that I had gone to the Mall to buy few T-Shirts for me and
ended up buying a pair of shoes, jeans and many such items which I
had not intended to. This scratched the inner marketer in me and I
was just thinking whether I have gained from the deal or I just got
blown away with the wind like many others. Is there anything called
“Free” in this Business oriented world??
My post today will deal
with few sensible and non sensible views of mine on this so called
Marketing Magic Stick used by Marketers all over called as “FREE”
.