Thursday, January 31, 2013

Tagline create an Impression. Positioning create an Image.


Any one who has been a student of Marketing or been a Marketer will for sure know about this widely used word in the world of Marketing called as Positioning. When I was in the first semester of my Course of Marketing few years back, I was asked to do a research on POSITIONING and present it the next day to whole of the class. That time the word was new and I knew very little that this word will become so important in my life as it is to the ever growing subject of Marketing.

Sunday, January 13, 2013

Stakeholders, Organizations, Brands and Maha Kumbh!!!

Today I was at leisure the whole day and was following the news channels continuously to get my brain equipped with the ongoing issues like “Pakistans Ceasefire”, “Rapes in India”, “The Hate Monger of Hyderabad” and so on. But what drew my attention was that the majority of the News Channels were flashing news about Maha Kumbh and as a person interested in the History (which comes from my genes) I started watching and gathering all that was shown in those news program about Maha Kumbh.  Tomorrow the Maha Kumbh festival is going to be celebrated at Allahabad (India) and I thought this would be the right time for me to write something about it on my blog.